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22-11-2017
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When zappos began, it focused primarily on word of mouth (wom) to get its message to people. word of mouth is which of the promotion mix elements?

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Erudite1 Erudite1

04-12-2017

The promotion mix element that is facilitated by words of mouth is ADVERTISING.
Word of mouth advertising is a form of unpaid spread of positive marketing information which move from one person to another. The method involves passing information across to other people by meaning of oral communication.

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