Answer:
Positioning
Explanation:
Businesses, firms always device a means to ensuring that their brands are registered in the minds of prospective customers. This is called positioning in marketing plan section. Here, a firm would try to influence positively the opinions of the target market about their products when compared with what competitors offers.
Positioning helps to create a unique identity about a product or brand in the minds of the customers. An example is when a firm that manufactures electronics create a unique identity about its product by branding it as the latest and most innovative unlike what its competitors offers.
